Learn how to build powerful Ingredient Brands.
Apply now
The BRAINDERY is the only Ingredient Branding Masterclass 
developed by BRAIND®, the leading consultancy in this domain.
It helps you to turn your company’s innovation into a HERO brand. We are using proven agile methodologies built on 40.000 hours of unique experience, that are truly transformational; not only educational. They will result in increased end-user demand allowing you to dial up more value.
From zero to hero
Getting out of the ZERO position of being “just a supplier” by transforming your Ingredient into a highly demanded HERO Brand.

ZERO POSITIONMany companies are not getting a fair value for their innovations. They are locked-into the unfavourable role of a supplier. The innovation is unknown and unseen for the final user and therefore completely exchangeable.

Illustration of a T-Shirt divided in three segments.

HERO POSITIONYou will learn how to transform your technology into a well-known and in-demand brand and how to create a triple-win solution for you, your customers and their end users.

Example of a $100 T-Shirt value chain: Brands & Retail pick-up 90% of the value. All suppliers are competing for the remaining 10% of the total value created (excluding V.A.T.).

In the Ingredient Branding Masterclass you acquire four game-changing skills:
  1. Understanding the reasons behind the unfair distribution of value in supply chains and how to change it.
  2. Learn, how to make a transformational jump from the role of a supplier and attain a HERO status.
  3. Discover, how to unpack your innovation into a powerful brand.
  4. Get empowered and become a sought-after Ingredient Branding expert in your company or industry.
What’s INSIDE
The BRAINDERY Ingredient Branding Masterclass is a proven end-to-end solution based on 30.000 hours of experience in this highly-specialized go-to-market brand model.
It is packaged into a powerful 12-week course and equips you with the most important tools you need to solve your company’s value chain discrepancy by yourself and to get the recognition you deserve. It is divided into 3 sections with 4 lessons each. Learn together with your peers under the guidance of global Ingredient Branding experts.
1. Zero Position: The Ingredient Branding Opportunity
Understand the value creation of the Ingredient Brand Model. Assess your brand along critical success criteria and get into pole position to become a relevant and integral component for the buying decision of the finished product.
  • The economical principle of value
  • The Ingredient Branding model
  • Success factors for Ingredient Branding
  • Set your No.1 Position / Summary Session
2. Maverick Position:  Define your Ingredient Brand
Define your brand based on the definition of an Ingredient Brand to make it attractive & relevant to your target audience
  • Define your Brand Vision & Mission
  • Identify your primary Target Audience
  • Find your Brand Positioning
  • Formulate your Brand Promise / Summary Session
3. Hero Position: Become a Hero INside
Your go-to-market strategy goes along the most relevant success criteria of the Ingredient Brand Model and you activate your brand via customers and through your brand network.
  • Prepare your Organisation
  • Build-up your Brand Network
  • Map your Customer Journey
  • Directions for Brand Activation / Summary Session
Features and activities
The things we do and what we offer.
Library of tools, insights, resources, and case studies
Have 24/7 access 
to our plattform
Collection of video
and text resources
Private and 
group messaging
Library of tools, insights, resources, and case studies
Have 24/7 access 
to our plattform
Collection of video
and text resources
Private and 
group messaging
Library of tools, insights, resources, and case studies
Have 24/7 access 
to our plattform
Collection of video
and text resources
Private and 
group messaging
Library of tools, insights, resources, and case studies
Have 24/7 access 
to our plattform
Collection of video
and text resources
Private and 
group messaging
We have a plan for you
Choose a membership  and benefit from our early bird specials.
SPECIAL OFFER
Early-bird SPECIAL
3-months exclusive BETA access
249 €
1. 10. 2023 – 31. 12. 2023
30% discount on the first year of membership if you decide to continue being an integral part
Basic
Regular Membership
Regular annual fee 1.790 €
1.490 € /Year
Starts at January 2024
990 € for the first year for members who participated in the early bird special
Apply now
What others are saying
Join these experts and become a member of the community
“Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat”
Samara Croci

‍Sr. Brand Partnership

Manager at Notpla
“Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat”
Samara Croci

‍Sr. Brand Partnership

Manager at Notpla
“Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat”
Samara Croci

‍Sr. Brand Partnership

Manager at Notpla
“Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat”
Samara Croci

‍Sr. Brand Partnership

Manager at Notpla
“Unlike conferenes this community is exclusively focused on the subject that matters to you - Ingredient Branding”
The ROI for the BRAINDERY community is unmatched
Compare it to other offerings
Conferences
Trade shows
Trainings
LinkedIn
Braindery
Community
100% Ingredient Brand relevant content
Actionable IB* know-how
Personalized experience
Easy and direct access to Ingredient Brand experts
Additional resources
 specific to IB*
24/7 access to support, peers, and resources
How you apply
If you are or want to become an Ingredient Brand professional, we encourage you to apply.
BRAINDERY is designed to stay safe and top-quality. On top of a limited community capacity, membership is application-only. This way we guarantee that the community is engaging, stimulating, invaluable, and worthwhile.
1.
Apply through our application form
2.
Receive feedback in 3 business days
3.
Upon application approval, meet our team on a short Zoom call
4.
Option of 14-day Free Trial
5.
Register on our community platform within 30 days of approval
Apply now
Your Commitment
The community will only give you as much as you put in. The space brings together conscious and proactive experts who will have your back if you have theirs.
Contribution
The community will only give you as much as you put in. The space brings together conscious and proactive experts who will have your back if you have theirs.
Collaboration
The community will only give you as much as you put in. The space brings together conscious and proactive experts who will have your back if you have theirs.
Care
The community will only give you as much as you put in. The space brings together conscious and proactive experts who will have your back if you have theirs.
Apply now
Frequently asked questions
What are the main benefits of becoming a member of the BRAINDERY community?
How can I contribute to the success of the BRAINDERY community?
How does the investment in the membership compare to attending conferences and tradeshows?
How will I access the community?
What is BRAINDERY’s Code of Conduct?
What is BRAINDERY’s non-solicitation policy?
See all FAQs
From an expert for experts
Tomas helps companies turn their innovations into powerful brands and upskill their employees to future-proof their careers.
BRAINDERY® is the brainchild of Tomas Vucurevic, the global Ingredient Branding Specialist who has spent over 30,000 hours helping suppliers and manufacturers to successfully commercialize their innovations.
Tomas is a global authority who enables startups to multinational corporations and everything in between to gain more visibility and therefore, more value.
With his unparalleled knowledge and expertise in Ingredient Branding, Tomas can see what his clients cannot see.
By upskilling their employees, he helps companies unpack their innovations into a powerful brand, increase profitability by generating new revenue streams, and secure the next 10 years of their businesses without relying on external consultants.
At the same time, he helps employees to future-proof their careers. “By completing our Ingredient Brand Masterclass, you will become one of the most sought-after professionals in your industry,” Tomas promises.
“With the BRAINDERY, I'm creating the platform I wish I had during my corporate career.”
40.000+
hours of Ingredient Brand experience
70+
global Ingredient Brand projects
x+
online and offline publications
Do you want to make sure that the BRAINDERY is the right fit for you?
Book a call with our community manager for an in-person walkthrough and a non-binding discussion.
Samara CrociSr. Brand Partnership
 Manager at Notpl
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