Ingredients & Components Impact Forum · ISPO 2026
The learning doesn’t end in Amsterdam.
Established ingredient brands and first-generation innovators took the stage at the Impact Forum. One theme ran through all of it: performance and sustainability no longer decide whether an ingredient brand reaches the market. Here is the thinking behind the programme — and an invitation to apply it to your own.
The white paper introduced exclusively at ISPO 2026
The Evolution of Ingredient Branding in the Age of Ecosystem Readiness the 2026 revision of BRAIND’s 2023 Generational Model of Ingredient Branding. It explains why the regenerative third generation never fully arrived, what replaced it, and the four conditions the market now evaluates before adopting anything new with the goal to successfully scale and get commercialized.
From an expert for experts
Tomas helps companies turn their innovations into powerful brands and upskill their employees to future-proof their careers.
BRAINDERY® is the brainchild of Tomas Vucurevic, who has spent more than 40,000 hours helping suppliers and manufacturers turn innovations into commercially successful Ingredient Brands — from startups to multinationals. Rather than hand over a strategy and leave, he upskills the people who have to execute it, so the capability stays in the building long after the project ends.
“With the BRAINDERY, I'm creating the platform I wish I had during my corporate career.”
40.000+
hours of Ingredient Brand experience
70+
global Ingredient Brand projects
20+
online and offline publications